4. Add two more sentences integrating customer needs with your desires.

Ann never intended to sell the front pack baby carrier. But once demand for the carrier exploded, Ann had to redefine how she would make and distribute them. She accepted that the different component parts could be made separately, even by separate helpers in different geographic locations. She needed to establish channels for taking orders, packaging, and distributing the completed products.

Try this:
  • Imagine your ideal customer. What does he or she want from your product or idea? Include some ideas.

1. Get Ready to Make Money

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