The Mom Who Invented the Snugli by A.J. Warren 
https://www.cbsnews.com/news/the-mom-who-invented-the-snugli/

Design at 3M
https://www.3m.com/3M/en_US/design-us/about-3M-design/

Design Thinking in New Product Development by Michael Fruhling
http://www.innovationmanagement.se/imtool-articles/design-thinking-in-new-product-development/

1. Get Ready to Make Money (SecondHalf Sidelines)

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