Meet Our Mentors to Help

The Sideline Mentoring Program exists to help you draft, launch, revise, or replace a Sideline of your choosing. We are from hugely varied backgrounds but all love helping students apply their creativity! We don’t sell business ideas, nor try to steer your curiosity about crafting a Sideline. We have all signed non-disclosure agreements which prevents us from in any way borrowing or using your ideas for personal gain. You can choose the mentor of your liking for a complimentary 30-minute online “idea development” session — if they are available at the time of your request. Note: You will benefit more from your mentoring session if you first do these things: 1) complete the Sideline Preference Indicator [SPI]; 2) review the best-fit five Sample Sidelines that come up on your SPI results; 3) complete the course “Your Sideline Cocoon”, and 4) take the Pre-Assessment of Management Skills. Once your Sideline is about to launch, or already up and running, you are welcome to keep working in 30-minute increments for a fee with a mentor of your choice, based on their specific skill areas and availability at the time.

Jim Clark, PhD


Retired 20-year Professor of Management, University of Washington – former Husky rower – and author of Student Sidelines
Sideline Experiences: Moss Bay Rowing, Kayaking, and Sailing Center; co-developer of Seattle Foot;
Expertise: Managing Small Businesses including Virtual businesses; Competency-based Learning; Outdoor Recreation; Training Courses; Vacation Rentals
Mentoring Availability: weekday afternoons.

Jenna Brandy, BA


Graduate of Cal State Monterrey Bay – 4 year collegiate basketball player, Marmonte League JV Coach of the year in her first year of coaching
Sideline Experiences: Varsity women’s basketball coach; Public School teacher; Private Sports Trainer; Social Media Branding; Personal Marketing
Expertise: Teaching and training; Injury rehab; video marketing; video training design, sales, promotion
Mentoring Availability: limited on-call during season

Sully Clark, College Student in Bio-Engineering


Junior standing at University of Washington, elite basketball player; journeyman bicycle builder;
Sideline Experiences: Basketball Skills Training; Bicycle building and repair; Sailing instruction; Kayaking Instruction
Expertise: Computer Gaming; teaching or training athletic skills; website architecture
Mentoring Availability: evenings and weekends.

John-Arthur Ingram, BA


Freelance screenwriter, and writing skills mentor; former elite soccer player
Sideline Experiences: Writing Skills Mentor; Editor; screenwriter; Journalism
Expertise: mentoring; athletic skills instructor; writing-editing mentor; film and video production
Mentoring Availability: evenings and weekends.

Amy Poffenbarger, BA, MA


Author of Mountain Biking Washington [3rd edition] author of numerous articles and publications; mother of 2 beautiful children
Sideline Experiences: Author of Mountain Biking Washington; journal and magazine writer; Sideline bookkeeper;
Expertise: Writing; Editing; Work-life Balance; managing kids and work; mountain biking
Mentoring Availability: on-call

Ken Norland

After completing a long career in Management at large companies, Ken has been mentoring entrepreneurs of all ages for a number of years. He started his own business, grew it and sold it in times past. He currently is a SCORE mentor for small businesses and works with entrepreneurs through the California Lutheran University Incubator (HUB101). He has also taught the graduate class in Business Plans for CLU. Many of these entrepreneurs/business owners are just starting and doing it as a sideline rather than a full time activity. Ken’s particular area of expertise include business models, decision making, prioritization,information technology and general management.

Arantza Argelia V. Gaona

Senior at Nacional Autonomous University of Mexico (UNAM),

Skill Set: Spanish teacher and writing skills mentor for native and not-native speaking students; Youth Soccer Instructor and referee; sales, cell phone access repairs; Au Pair, Graduate thesis and investigation projects advisor

Karen Hormell

Karen has a background that includes both sales and extensive experience in the health and fitness industry, and dealing with mobility impairment. She is also involved with product designs for mobility impaired. While in the sales field she earned her way up to director of sales where she lead and managed a team of eight sales people for several years.Karen has spent most of her life in the health and fitness industry.For the past eighteen years she has been instructing Pilates, working at the fitness facility of a major corporation, as well as for thriving physical therapy and chiropractic practices.In 2010 she underwent major emergency back surgery. This surgery had many complications and challenges attached with it. One of the complications involved her having to learn how to walk again. Karen knows the meaning of fortitude and tenacity as she worked her way back for over two years from this very difficult experience. During the period of her rehab she obtained her like coaching certification with the Hendrix Institute. This is where is learned to hone in on her unique perspective of motivating others while utilizing her powerful listening skills.When she was at Cal Poly S.L.O. She started her own sideline business teaching aerobics and fitness classes to her dorm mates.Karen has raised three happy, kind, working children with her husband of thirty-two years. She feels excited to share her life experience and knowledge to help serve and assist young people align with their dreams and desires.


Please do submit a personal bio-sketch via email attachment, detailing progressive success record, especially involving mentoring. Provide 3 references and contact information. Also smart phone photo copy of current Drivers License.

Get In Touch

Explore this site: IF you’re nervous about paying for college; IF you’re frustrated doing an unrewarding part-time job; IF you have passion to start your own small business but don’t know how; or IF you want to gain business skills while getting paid; and especially IF you’re seeking a new challenge in your life. Register today, take the Sideline Preference Indicator – SPI, and complete Sideline Basic Skills Course 1.1. Then contact one of our Mentors for your free Mentoring Session to help turn your idea into reality.

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